Forbes magazine recently published series analysis of the development of China in the field of VR/AR., when the new science and technology and the market has developed later, will produce a great impact.Which two problems, the science and technology and the market will present in what way?Who will be the leader?In various fields in recent years, the second question also spawned a new question, the Chinese do?
Overall, China's top-down generally make VR/AR is part of China's vast economy, both literally and official as it is the largest country in the world of a big deal.
The development of VR/AR has been officially support, the Chinese government released much starker choices-and graver consequences-in planning, will beVirtual realityAs the key areas of economic growth, and the echoes a series from the central to local government support measures has been released.
China's major companies are actively exploring VR/AR field, the big three in the field of Internet: baidu, alibaba, tencent in investing, millet and other mobile phone manufacturers also for wearing in the low-cost equipment for manufacturing or game development.The number of cross-border activity is also increasing, the most typical example is headquartered in the United States, California Jaunt formed a joint venture with Shanghai media group, and millet new wearing equipment is dedicated to provide you with VR content in Chinese and English.
, of course, not all signs are positive, for example, someone pointed out that China's frontier science and technology in the field of VR/AR is still relatively backward, many virtual reality related start-ups fail, one after another giant in globalization services also have not too much of a success.
But VR/AR technology is still in continuous development, push behind this have the power of the capital in, 2015-2016, the newly established China VR company received $543 million in venture capital.Big companies to fund its internal virtual reality project, development of virtual reality can enter the market related derivatives, and to invest in foreign outstanding VR start-ups.
China now has 3000 virtual reality experience museum all over the country, many of them in the shopping center, in order to attract consumers.These experiences the often stunning decor, as one foreign observer noted that these experience points tend to have a lot of hardware facilities is very striking, such as special seats and vehicle model.And in the bars and coffee shops and other places, simple virtual reality wore a product are common
This experience pavilion is considered from two aspects to promote the development of virtual reality industry, on the one hand, it strengthened the popularity of virtual reality, a lot of can't get high-end VR hardware products consumers can only pay very low costs and experience the high quality of the VR products;On the other hand experience pavilion is also viewed as a testing ground for, both in content developers and device makers can attract various types of consumers.
A business in Shanghai this experience hall boss said, "in terms of content, men prefer the haunted house and zombies game, while women are more like magic house type, the children prefer new scenery."His income is growing at about 30% a month, a lot of customers are repeat customers, and will bring their friends to experience.
Finally observers also presents a very practical problem, China has such a huge domestic market, also need to go out?VR/AR mainly focus on the word of the short term China domestic market, but also mentioned in front of the American and European companies are also establish various joint venture partner relations with China, not only that, like millet company in India market has obtained the good result, tencent has been based in Indonesia, do not underestimate the market in the asia-pacific region.